The world has been turned on its head and organisations have been forced to rapidly adapt to survive. Take a look at the wider global economic environment and its impact on business performance.

Equipped with a knowledge of the concepts, tools, and approaches needed to view business through a critical economic lens (micro and macro), explore how global events and trends including AI development, cryptocurrency, the pandemic, and climate change affect decision-making and the way businesses and ventures function.

You’ll develop a global mindset, learn how the market works, and the power individuals and communities have to influence the global economy.

We might not always be able to predict the future, but we can prepare for it.

Every successful business has a clear strategy. It sets out their vision, their mission, and their direction, ensuring each moving part of the business works towards the common goal.

But what happens when things go wrong? By understanding that organisations function within a far larger context – one where ecological, economic, and social systems interconnect; where disruption and challenges are often out of our immediate control – we can begin to develop a holistic understanding of complex systems to create more informed and effective strategies.

Strategy is only relevant in context, and you’ll be encouraged to relate your studies to your own organisational context throughout.

Not only will you gain a sound theoretical understanding of complexity, and how a systems thinking approach improves planning and decision making, but you’ll pick up the tools and practical techniques to form your own strategies in the real world. And with responsible leadership at our core, you’ll be assessing risk and strategic decision making for ethical and social value each step of the way.

In this volatile business landscape, disruption is the norm. Organisations have to be ready and willing to break the status quo. This could mean shaking up their entire business model or revamping their service or product, and it will almost always involve adapting how they reach their customers.

In this highly interactive module, you’ll gain real, hands-on experience. You’ll get to grips with the marketing platforms and analytic tools to understand how organisations use the very latest data and harness the most disruptive digital trends to build sustainable growth for stakeholders.

You’ll learn how to critically evaluate an increasingly competitive, online, and distraction-filled marketplace and identify key trends. You’ll understand the importance of reaching customers with the right product at the right price, at the right time, and through the right channels. By combining insight into the complete brand planning process with the University’s vision for a ‘fairer, brighter, carbon neutral future’, this module will inspire sustainable marketing plans that meet the needs of the organisation, the customers, and the environment – we call this Total Marketing.

Accounting impacts every single aspect of a business.

In this module, you will learn to understand, interpret, and communicate in the language of numbers. Get to grips with the fundamentals of accounting and finance, and learn how to apply these principles ethically. You will explore the pivotal role they play in planning and commercial decision making, culminating in the ultimate success of an organisation or venture.

You’ll pick up the practical skills needed to work as an effective manager. Learn to think critically and make complex data-driven decisions, including understanding and analysing financial statements and business cases, appraising investment opportunities, and benchmarking, to inform your future leadership and strategic decisions.