Combining theory and practice, we’ll delve far beyond the aesthetic surface of graphic design. You’ll be introduced to design thinking: a research-informed, iterative process for understanding audiences, challenging assumptions, and ensuring that your designs have the right impact. This will shape your creative output before the creation stage, elevating your work as a catalyst for problem-solving.

Through the combined lens of both design and theory, we’ll help you centre your practice on the UN’s sustainable development goals. Mirroring professional experience, you’ll be asked to make a successful communications strategy or campaign that prioritises eco-consciousness every step of the way – from the use of sustainable materials to the creation of impactful messaging.

For designers, the five senses are an important consideration when it comes to promoting certain customer behaviours. In this theory-based module, we’ll explore how sensory design can be used to influence brands and branded environments. You will then work collaboratively with your peers to design, present and reflect on a branded experience.

This module will delve into cognitive science: the interdisciplinary study of mind and intelligence. We’ll explore how the graphic design process and typography has been revolutionised by neuroscience, evidence-based design, and AI. You’ll also be tasked with creating a statement and either choosing or creating typography that amplifies, enhances, or elucidates your message.